WILLOUGHBY’S. My father was a big camera buff (the picture taking bug didn’t take effect on me till I was about 40!) and he and I were often on missions to Willoughby’s, which in the 1960s and 1970s was on West 32nd Street between 6th and 7th (where it spent 80 years). The Penn Station area has long been a retail camera district, with Willoughby’s, the defunct Olden’s, and of course the present-day B&H. Willoughby’s, which opened (1898) in the same century the camera was invented, is presently on the SW corner of 5th and West 31st. Oddly, their website is “willobeez”.
As usual, Walter Grutchfield has more information.