This faces the Holland Tunnel ramps on Broome east of Varick. The painted sign has held up fairly well over the decades. The company supplied power plant equipment such as boilers and pumping systems to the ships in the now-vanished Hudson River port in Manhattan, and also serviced pumps and other equipment. There were branches in Hoboken, NJ and Long Beach, CA. The company went kaput by the mid-1970s. The Hudson River area is now occupied by a park, and much of NYC’s former port is.