The many-windowed Blanchard Building, its U changed to a V by stonecarvers under orders to make the “U” the Roman “V” to impart majesty and permanency, stands sentinel on Borden Avenue near 21st Street, the old Van Alst Avenue. Its upper floors look out on the noxious and noisome Newtown Creek. It’s one of the brick hulks around town that I ceaselessly admire, whether they are factories or warehouses (as almost all of them once were) or converted into residential apartments. In this part of Hunters Point, that fate is still largely unlikely, as the residential fever that has taken over the west side of the neighborhood near the East River hasn’t reached its business side. The Blanchard looks across the street at a Fresh Direct depot on Borden, one of the handful of main streets allowed to keep its name after many were given numbers in the early 20th Century.
In a former life the Blanchard was a factor that made fireproof doors and shutters. Some years after a fire started in the Columbia Paper Bag company engulfed it in flames, Blanchard rebuilt, only to merge with the John Rapp Company, becoming the United States Metal Products Company.
Today the Blanchard hosts many businesses and offices, with a deli on the bottom floor. Its type of brick construction is timeless.