Forgotten New York is a program of the Greater Astoria Historical Society, a non-profit organization supported by the Long Island City community.
This magnificent deli awning sign from the mid-20th Century, Broadway and 48th Street, spotted on a ForgottenTour in 2010, has since been “modernized” and is not nearly so special.
Categorized in: One Shots Signs Tagged with: Astoria Queens
I remember when this type of sign seemed to be everywhere in the 60′s. And the the Breyer’s, 7-Up and Pepsi versions too. I miss them. Even the 70′s Peter Max 7-Up logo replacement signs were fine since only the logos were replaced. The light up awning signs just don’t cut the mustard – now every store of every type looks alike.
I lived nearby until I was seven so I don’t remember it but how about a contrasting picture of the new sign/awning.
My grandparents lived in very nearby Woodside housing project when I was a child in the 1960′s, and the family always went to that delicatessen for their salads. To this day, I can’t think of macaroni salad without the pattern on their tiled floor popping into my head (I’m guessing I stared at my feet a lot as a seven year old). Bonus: right across the street (to the right in the photo), was the stop for the bus over to Queens Boulevard in Sunnyside (no idea if that still runs; last time I took it would have been 1975 or so).
Is there a name for the type of font used in the detachable letters used on those signs?
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