DELI SIGN, Astoria

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This magnificent deli awning sign from the mid-20th Century, Broadway and 48th Street, spotted on a ForgottenTour in 2010, has since been “modernized” and is not nearly so special.

4/10/14





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4 Responses to DELI SIGN, Astoria

  1. Jeff B. says:

    I remember when this type of sign seemed to be everywhere in the 60′s. And the the Breyer’s, 7-Up and Pepsi versions too. I miss them. Even the 70′s Peter Max 7-Up logo replacement signs were fine since only the logos were replaced. The light up awning signs just don’t cut the mustard – now every store of every type looks alike.

  2. andys says:

    I lived nearby until I was seven so I don’t remember it but how about a contrasting picture of the new sign/awning.

  3. CMQuinn says:

    My grandparents lived in very nearby Woodside housing project when I was a child in the 1960′s, and the family always went to that delicatessen for their salads. To this day, I can’t think of macaroni salad without the pattern on their tiled floor popping into my head (I’m guessing I stared at my feet a lot as a seven year old). Bonus: right across the street (to the right in the photo), was the stop for the bus over to Queens Boulevard in Sunnyside (no idea if that still runs; last time I took it would have been 1975 or so).

  4. Edward says:

    Is there a name for the type of font used in the detachable letters used on those signs?

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