QUEENS SIGNPOST, 1931

by Kevin Walsh

In this photo taken in early 1931, we are standing at two streets that don’t presently exist in the current form, or under the names shown on the photo. In 1931 the city was developing Nassau Boulevard as a through route from Queens Boulevard east into Nassau County, along the line of what was originally 61st Avenue; some of the road is still unpaved and the sidewalks are new. The road did not keep the name Nassau Boulevard for long, though, as pretty early on it was renamed for Horace Harding, a financier and friend of NYC traffic czar Robert Moses. It was widened into the Long Island Expressway in the 1950s, with Horace Harding’s name still affixed to the service roads, and the LIE was built east to about Riverhead in Suffolk County by the 1970s.

Meanwhile, Rodman Street became College Point Boulevard in 1969; that year the Department of Traffic (now Transportation) decided to rename 122nd Street, College Point Causeway, Lawrence Street, and Rodman Street under the single moniker College Point Boulevard. Short stubs still bear the names Lawrence Street and Nassau Boulevard in Queensboro Hill and Little Neck, respectively.

I’ve long been fascinated with these directional signs mounted on striped posts–they were chockablock on busy Queens routes in the 1920s and 1930s, then disappeared without trace. This one is especially loaded, with arrows pointing to 9 separate neighborhoods. For example to get to places like Richmond Hill and Woodhaven, you would turn right onto what was then Strongs Causeway (now the LIE), then find a through route south. The signs weren’t especially helpful about what routes to take, but they did get you started.

Other signs and arrows were added on later, such as the Motor Parkway. The original section was built  in 1908 as a speedway, but it later became a convenient auto through route to Ronkonkoma; it wasn’t, however, extended west into Queens until 1926. At first, Nassau/Horace Harding Boulevard connected to the Motor Parkway, but the Parkway was decommissioned in 1938 and the Fresh Meadows Houses were later built where they crossed.

The arrow below that is hard to make out but it points east to Curtiss-Wright Airport. Since it’s pointing east the sign is likely referring to the Valley Stream Curtiss-Wright Airport, in operation between 1929 and 1933.

The final sign refers to the nearby Cedar Grove Cemetery, the gates of which were a block or two away, and still are on the south LIE service road, Horace Harding Expressway South. The cemetery was founded in 1893. 

Check out the ForgottenBook, take a look at the gift shop, and as always, “comment…as you see fit.”

8/10/17

16 comments

Tom Padilla August 10, 2017 - 5:22 pm

I live on the westbound side of Horace Harding where the Clearview Service Rd bends to meet it.
The Motor Parkway has long fascinated me. I was at a presentation recently by Howard Kroplick, the North Hempstead town historian. He also has a cool website, vanderbiltcupraces.com. I’d asked him if he knew how the Fresh Meadows terminus had met Horace Harding (they’re very close to each other), but he wasn’t sure exactly. Your explanation makes sense. Is there a map or other source that anyone has seen showing the two roadways — the Motor Parkway and Horace Harding — connecting? The Motor Parkway was closed in 1938, only 12 years after the completion of the western extension. Robert Moses did not want anything to do with Willie K. Vanderbilt’s Parkway, sadly.

Reply
Fred Hadley April 22, 2021 - 5:55 pm

The LIMP began at, but didn’t cross, HHB (199th St.) as some have stated and even go so far as to claim it ended in downtown Flushing.

Reply
S. Saltzman August 10, 2017 - 9:03 pm

That sign with the arrow pointing to NEW YORK reminded me of the signs on southbound 21st Street in Astoria ( and I presume on other streets )that said “TO THE CITY”. Sometime in the late 50’s I recall someone wrote a letter to the Star- Journal saying the signs were offensive since Queens was in The City.

Reply
Jo August 11, 2017 - 8:27 am

There is only one “The City”, and that’s New York City! This from one who was born and raised in Queens…..I guess there were snowflakes even back then!

Reply
Glen Kersul August 11, 2017 - 6:07 am

This is priceless. WOW!!! Keep up the amazing work at FNY

Reply
Tal Barzilai August 11, 2017 - 4:04 pm

I wouldn’t be surprised if a recent image of that place no longer has that sign, which was probably taken down when the DOT transformed that area.

Reply
Alan Gregg Cohen August 11, 2017 - 7:09 pm

Thanks Kevin for the picture and story. One thing I find quite interesting is how those community destination signs disappeared into oblivion and were never resurrected into modern signs. For example, the Long Island Expressway exits in Queens merely have numbers and street names but do not include the name of the community. Conversely, as soon as you enter Nassau County all exits have numbers with the name of the street, with most containing the village, hamlet or city of destination.

I am sure this had to do with the relatively rapid transformation of immediately post war Queens from a collection of small towns and undeveloped farmlands, into an area of densely developed urban neighborhoods and dense suburban ones.

Lastly, I also noticed that it was not mentioned that from 1939- 1940, Nassau Boulevard was named World’s Fair Boulevard during the duration of the 1939-1940 New York World’s Fair.

Reply
BobK August 12, 2017 - 8:26 am

Were motorists expected to read all the signs while driving by? Either they had to drive very slowly, or they needed fast eyeballs!

Reply
Larry February 24, 2021 - 1:17 am

Cars drove much slower in the 30s & 40s than they do today so reading signage probably wasn’t as difficult as you would imagine. “The maximum speed was 35 MPH until 1940 and was 50 MPH from 1941 until 1958 (excepting the national 35 MPH limit of World War 2).”

Reply
EW3 August 12, 2017 - 1:59 pm

One of the coolest posts ever.

At the bottom of the signs there is an arrow pointing to an airport.
Can’t make out what airport. Any clues?

Reply
Kevin Walsh August 12, 2017 - 2:12 pm

Says which in the piece.

Reply
Steve Rosenthal September 16, 2020 - 12:12 pm

I’m guessing, maybe Roosevelt Field?

Reply
jerry friedman August 14, 2017 - 5:50 pm

Looks like a piece of Rodman Street still exists between 59th Avenue and Horace Harding westbound (according to Google Maps anyway). So maybe this intersection ain’t so extinct after all! (Although I’m sure it’s been “moved” somewhat)

Reply
Ed DiLello August 21, 2017 - 10:59 pm

I have a question/request for anyone who reads or posts here and is interested in Queens history. About one mile due east of the sign in the photo, there exists today the Queensborough Hill Branch of the Queens Public Library. It is just a few feet north of the intersection of the LIE North Service Road (aka Horace Harding Boulevard), and Main Street. Prior to 1979, there was, on a portion of the footprint of the current branch library, a much smaller buidling which was the QBHill Branch Library. In those days the roadbed of 142nd Street extended, prior to 1979, all the way to the servie road. In 1979-80, that short section of road was closed off, the old branch library torn down and the new, larger branch constructed. The old library had been, in essence, built on a traffic island. My request: does anyone know where I might find a photo of the old building? My question: does anyone know what the old branch building was before it was a library. I have heard two different recollections. One old-timer recalls that it was a Child Health Station operated by the NYC Health Dept. Another recalls that the building was some sort of waystation related to the Worlds Fair at Flushing Meadow Park.

Reply
gregbo September 9, 2017 - 10:24 pm

You might try the NYC Municipal Archives site.

http://nycma.lunaimaging.com/luna/servlet

Reply
Fred Hadley April 22, 2021 - 9:35 pm

I enjoy your website and especially the photos but I want to make a few comments on this article:
1. Robert Moses was New York City and Long Island’s master builder and even was responsible for the power plant up at Niagara Falls so to call him a “traffic czar” is really selling him short. He built over $27 billion of public works including parks, playgrounds, beach resorts, municipal pools, public housing, the World’s Fair, the U.N., etc. Oh yes, and the parkways with the safety feature that prevents trucks from using them: low bridges.
2. The LIMP was built as a private toll road that could be used for testing by the automobile manufacturers and as course for the Vanderbilt Cup race, a one day per year event, after the state outlawed racing on public highways.

Reply

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.