ForgottenFan Ben Hagen passed along photos of a pair of decades-old ads that have been in view on West Kingsbridge Road west of University Avenue that have apparently been in view for a few years.
“Appetizing” here is actually a noun and the word can be found on many Jewish delis around town.
An appetizing store, typically in reference to Jewish cuisine, is best understood as a store that sells “the foods one eats with bagels.”
“Appetizing” is used as a noun by itself to refer to the type of foods. Appetizing includes both dairy and “parve” (neither dairy nor meat) food items such as lox (smoked salmon), whitefish, and cream cheese spreads. The foods are typically eaten for breakfast or lunch and, based on Jewish kashrut dietary laws, include no meat products (kosher fish products are not considered meat).
The simplest distinction is that an appetizing store is a place that sells fish and dairy products whereas a delicatessen sells meats (but not dairy products if is a kosher deli).
Over the years, it’s likely a number of different businesses have occupied the space, and it happens that a deli is here now, though it’s likely not strictly an appetizing deli. If it is, let me know.
Ben Hagen reports that according to city records, the building here dates to 1926, and the price given for having pants or suits pressed, 25 cents, seems appropriate for that date. The signs seem to be blue vinyl with handcrafted white lettering.