My friend Heather Quinlan, who created If These Knishes Could Talk, an examination of the famed New York City accent, is here in front of the riotously Art Deco entrance of The Golden Gate apartment building at 41-00 43rd Avenue in Sunnyside, Queens, a building of which NJ 101.5 deejay Don Tandler (The Record Handler) could utter his catchphrase, “They don’t make ’em like this anymore, and they don’t even try!”
The distinguishing features of the style are simple, clean shapes, often with a “streamlined” look; ornament that is geometric or stylized from representational forms; and unusually varied, often expensive materials, which frequently include man-made substances (plastics, especially Bakelite; vita-glass; and ferroconcrete) in addition to natural ones (jade, silver, ivory, obsidian, chrome, and rock crystal). Though Art Deco objects were rarely mass-produced, the characteristic features of the style reflected admiration for the modernity of the machine and for the inherent design qualities of machine-made objects (e.g., relative simplicity, planarity, symmetry, and unvaried repetition of elements). [Brittanica]
The Golden Gate [Israel Crausman, arch.] was actually named a few years before the iconic San Francisco bridge was constructed between 1933 and 1938. The apartment house was constructed the same year (also the same year as the Empire State Building — what a year for architecture.
The original Golden Gate apartment brochure distributed to potential renters. Note that in 1931, the 2nd Avenue El was accessible at Queensboro Plaza as it would be until 1942. The 5¢ fare held firm until 1948, which almost bankrupted the subways…