A sign advertising a long-ago NFL football game appears atop 1261 Broadway between West 31st and 32nd Streets, which runs through to 6th Avenue. The ad runs across the length of the building, and apparently can only be read from the upper floors of surrounding skyscrapers — most of it, except for the teams involved, can’t be seen except this view of it from 6th Avenue and 32nd Street.
The game was part of a promotion the NFL was doing to begin the season called NFL Opening Kickoff on September 7, 2006. As part of the festivities, the country band Rascal Flatts played a concert at Heinz Field in Pittsburgh, where the game was played, and Sean Combs (then calling himself Diddy; he is currently known as “Love”) appeared from South Beach in Miami.
Pittsburgh was coming off a Super Bowl championship. Charlie Batch replaced an injured Ben Roethlisberger at QB, while Daunte Culpepper started at QB for Miami. Pittsburgh won 28-17.
Somehow, the ad for this game has now appeared high above Broadway and 6th Avenue for a good 12 years and counting!
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