ads


	FORGOTTEN NEW YORK HarperCollins, ORDER from Amazon: paperback or hardcover


	FORGOTTEN NEW YORK T-SHIRTS and more!

By GARY FONVILLE

It's been a while since any new faded sign photos have been posted on FNY. However, FNY's camera was busy working behind the scenes...

Royal Furniture. This sign can be seen briefly in the 1970's action film, Hell Up In Harlem, starring former football star turned actor Fred "The Hammer" Williamson. It was in much better condition then. Location: Brook Avenue near 134th Street, Mott Haven, The Bronx.

Morris Rosenberg. East side of Rockaway Avenue near Linden Boulevard, Brownsville, Brooklyn.

LEFT: Plaut Brothers Department Store. North side of Jamaica Avenue near Merrick Boulevard, Jamaica, Queens.

RIGHT: Frank Tyler realtor, Fulton Street, Bedford Stuyvesant, Brooklyn

Like Louis Bamberger, the Plaut Brothers shared their financial success in Newark with their fellow Newarkers. Devout Jews, they were associated with many Jewish causes, among them the Jewish Children's Home, Plaut Memorial Hebrew Free School, United Hebrew Charities, the High Street 'Y', and Temple B'nai Jeshurun where Simon Plaut was a trustee. Virtual Newark

LEFT: I. Rubin, clothier. Wyckoff Avenue near Cooper Street. Ridgewood, Queens

RIGHT: Tru-Tone Electronics. East side of Webster Avenue near 174th Street, Tremont, The Bronx.

A great two-for-one special! For some reason, both were painted over. What a shame. Pelham Bay, The Bronx.

LEFT: McNulty Funeral home, Middletown Road. RIGHT: seems to be an ad for the Knickerbocker Trust, originated in 1874 and ultimately acquired by Bank of New York (now Mellon).

ABOVE LEFT: Ralph Giordan Funeral Home. Sign most likely predates adjacent building. Since the sign is in an alley, it's very easy to miss. Crosby Avenue. Pelham Bay, The Bronx.

Morris High School, Boston Road. Why would this stately 1904 edifice be here in "Faded Signs"? Is this picture out of place? No; it fits perfectly. When building's brickwork was cleaned a few years back, workers preserved this gem.

Mott Haven, Bronx was indeed a haven for piano manufacturing in the early 1900s. FNY highlighted several facilities located less than a mile west of this building. Bruckner Boulevard near Cypress Street.

Are there any FNY fans that can determine what business this sign represented? On the side of building that formerly housed Martin's Dept. Store. Fulton Street near Hoyt Street, Downtown Brooklyn, Brooklyn.

No description needed. Right? Sign is located in the restaurant's parking lot on Bruckner Boulevard immediately west of Willis Avenue. Mott Haven, The Bronx.

LEFT: Ice Cream cans? This sign dates from the days when most people ate hand dipped ice cream! In a rare occurrence, FNY's correspondent has forgotten where this sign is. But he remembers that it's in Cobble Hill, Brooklyn. RIGHT: Rourke Real Estate. South side of Cortelyou Road just west of Coney Island Avenue. Kensington, Brooklyn.

LEFT: Liquor store ad. West side of Humboldt Street near Seigel Street, East Williamsburgh, Brooklyn.

RIGHT: Auto alarms starting from $75? Puh-leaze... It ain't gonna happen now. West side of Southern Boulevard near 147th Street. Longwood, The Bronx.

LEFT: Unidentified hardware store. Pitkin Avenue near Junius Street. Brownsville, Brooklyn. RIGHT: Santini Bros. Inc. Storage. Jackson Avenue near 149th Street. Melrose, The Bronx.

LEFT: Lindsay Laboratories. Can be seen on the south side of Livingston Street just west of Flatbush Avenue, Downtown Brooklyn. RIGHT: By the time of posting, this sign may have disappeared due to new construction. North side of 35th Street just east of Avenue of The Americas (6th Avenue). Midtown Manhattan.

LEFT: Ferndale Dairy was one of the many NYC dairies that bit the dust due to industry consolidation. Pitkin Avenue near Snediker Avenue. Brownsville, Brooklyn. RIGHT: Hotel Montague. This easily missed sign graces a building on Montague Street near the Brooklyn Heights promenade.

LEFT: YWCA sign is atop a building that can be seen from the west side of Adam Clayton Powell Boulevard (7th Ave) and 137th Street. Harlem, Manhattan. RIGHT: This liquor store can be seen when exiting the New Lots Avenue station on the L train. Brownsville/East New York, Brooklyn.

LEFT: What could this be? This nearly pristine sign was exposed due to a demolition. North side of Bruckner Boulevard between Lincoln Avenue and Alexander Avenue. Mott Haven, The Bronx. RIGHT: This rare Coca-Cola sign was posted in FNY a few years ago. Due to photographer's position, a full shot could not be taken. Thanks to the MTA's renovations of several stations along the White Plain's Road line in the Bronx, this sign can now be seen in its full magnificence. Before renovation this sign could only be seen from the catwalk on the west side of the elevated structure just south of the station's platform or from the street. Taken from the #2 terminus at 241st Street & White Plains Road. Wakefield, The Bronx.

erpietri@earthlink.net

PAGE COMPLETED JUNE 2, 2008