Tag Archives: Rex Cole

  • REX COLE refrigerator ads

    July 22, 2013

    By GARY FONVILLE Forgotten New York correspondent Signs featuring “Rex Cole” have appeared previously in FNY. They were installed around the time that a newfangled technology for the home kitchen appeared on the scene called mechanical refrigeration – replacing the labor intensive ice box. In my travels around NYC, I have been able to capture some of the […]

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  • PRESERVATION BY DEFAULT. Ads preserved by accident or good fortune.

    June 10, 2006

    As more and more historic treasures and well-designed, well-built businesses and dwellings are destroyed or under the gun, more and more we find that the things that are preserved are there strictly by happenstance. No doubt about it: from the time Minuit swindled the island away from the Weekquaeskeeks (or perhaps the Lenape) New York City has […]

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