The ground floor of this building at Manahttan and Driggs in Greenpoint used to be an auto repair shop that sold Matchless shock absorbers, and displayed a lighted sign. When the repair shop left and a bar moved in, they ironically called themselves Matchless, since the sign was there, and they let it stay there.
I like the way the building has just been left to gradually deteriorate ironically, and the guy slouching outside has an ironic beard and watch cap.