Forgotten New York

FLORISTS’ TRANSWORLD DELIVERY, Richmond Hill

Bangert’s Flowers, on 86-08 117th Street in Richmond Hill just west of Myrtle Avenue, started out as Fluhr’s in 1894 and was sold to the Bangert family in 1927. It boasts what must be its original 1927 marquee, complete with no longer functioning neon letters, and an original, gorgeously rendered FTD sign complete with a winged-footed Mercury and FTD’s original slogan, “Flowers by wire…the Mercury Way!”

FTD (Florists’ Transworld Delivery) was founded in 1910 as Florists’ Telegraph Delivery in Detroit, Michigan and is currently based in Downers’ Grove, Illinois. The company symbol, adopted in 1914, is the Roman god Mercury, most associated with his role as the messenger of his fellow Olympian gods.

7/29/14

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