Forgotten New York

HERSHEY’S, NoHo

At #354 Bowery between East 3rd and 4th, a road that somehow resists all efforts of local developers to tame it despite the construction of numerous high-rise glass-walled apartment buildings as well as the New Museum, which looks like six metal mesh pencil holders from Staples stacked on top of each other, is a repurposed Hershey’s Ice Cream illuminated sign now marking the location of Hecho en Dumbo (Made in Dumbo), a Mexican restaurant relocated from that Brooklyn neighborhood. Formerly, the sign was lit by electric lamps within.

The Hershey Creamery Company was founded in 1894 by Jacob and his four brothers, Isaac, Paris, Ephraim, and Eli Hershey (no relation to Milton S. Hershey of the Hershey [Chocolate] Company).

5/18/15

 

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