Until now, I have somehow missed this terrific neon sign for Mitchell’s Wines • Liquors on West 86th Street between Amsterdam Avenue and Broadway.
It’s just one of a large number of classic liquor store signs, whether plastic, painted or neon, I have found around town since the 1998 Dawn of Forgotten New York. In many cases, liquor stores, like funeral homes, stay in business for decades, since there’s always a demand. And, the signs seem immune to trends and fashions since they get the job done in a straightforward manner.
7/28/15