Forgotten New York

7th AVENUE REMNANT

Back in 2012 I was shuffling down 7th Avenue in Park Slope and I spied this glass leaf lettering in a window of an art gallery at #57 7th Avenue at Lincoln Place. Trusses, belts, candy. As the great Gene Chandler, the Duke of Earl, once sang, a good situation, a splendid combination.

Consulting Street View, by 2016 the space had become Cafe Dada and the proprietors had worked up a pretty good imitation on the opposite window while retaining the original.

So what could the original sign had indicated? What business sells trusses, belts and candy?

If you haven’t guessed, that place would be a pharmacy, and a quick consultation of the online Municipal Archives shows that in 1940 the Berkeley Pharmacy was located at #57 7th Avenue. The “trusses” sign had yet to be posted in the window, but would be in subsequent years.

By 2020, unfortunately, all trace of the old drugstore had been removed, as the Bagel Pub’s owners had removed the leaf lettering.

Check out the ForgottenBook, take a look at the gift shop, and as always, “comment…as you see fit.” I earn a small payment when you click on any ad on the site.

4/5/21

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