Forgotten New York

SHMURA MATZOH, Williamsburg

I am taking a look at some of my old stuff from previous years and I found the batch taken on January 1, 2014 when I walked Flushing Avenue past the Navy Yard into Williamsburg in Brooklyn, where on Broadway I found this hand lettered sign for shmura matzoh. It’s not just any matzoh, according to The Forward:

Shmura matzo is a special kind of matzo that meets a higher standard of kosher for Passover rules. The flour used in shmura matzo is supervised from the field to the factory to ensure that it does not come in contact with water that could begin the leavening process. Grains that have come in contact with water and may have become leavened, called hametz, are not allowed to be eaten on Passover. Shmura matzo is usually handmade in a round shape, although there are also some machine-made square shmura matzos available. Shmura matzo costs more than regular machine-made matzo. Some people partake in the custom of eating only shmura matzo throughout the holiday, while some partake in the custom of using only shmura matzo for the Seders.

I have plenty of new photos to choose from over the past few months but I may be looking into the archives because after a few years away, you see things with new eyes and I find interest in images I cast aside for whatever reason.

I estimate that since 1998 I have taken 700,000 pictures for Forgotten New York.

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3/18/22

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