Forgotten New York

FORD NORTHERN, Queens Plaza

Here is that magnificent old Ford ad I was talking about on the south side of Northern Boulevard east of 31st Street. You can see it out the window of a northbound N or Q. This photo is from the flickr page of rabbit571.

ForgottenFan Joseph Colella: The building is the original Universal Ford dealer. The business stated in 1915 and stayed in that building until 1969 when it moved to a brand new building which is now a Lexus dealer on Northern Blvd. between the Hess gas station and what was pathmark. Universal Ford is no more.

So, I think we’re looking at an original ad from 1915 here, with the original Ford script logo which is much the same today, though it has been beveled off some, and standardized for print. It’s an amazing find, and you never know what’s lurking behind a building until it comes down!

4/21/13

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