This ad for Norge Appliances, seen on Main Street north of Craig Avenue in Tottenville, probably dates to the 1950s and was likely illuminated at some point. (Norge is what…

WHILE trolling Google Street View (I do it to pass the hours between waking and sleeping) I found this interesting item on the corner of Hillside Avenue and 143rd Street…

OVER the years, fading ad historian Kevin Jump and Forgotten-NY founder Kevin Walsh have documented numerous examples of painted ads across the city for loan broker J.J. Friel. They’ve seen…

BEFORE cellular phones took over in the 1990s, small, wireless devices, beepers, received short messages, typically numeric (like a callback number) or brief text, by alerting the user with a…

HERE’S a painted ad featuring several Brooklyn newspapers of old, since absorbed into other media, at the Kings Highway N train station. Bay News and Brooklyn Courier were once one…

FROM 2021 comes this image of the giant painted ad for men’s clothier Weber & Heilbroner at 6th Avenue and West 35th Street, directly across the street from the statue…

THERE are many ancient ads for wholesale clothing concerns in the Garment District, Midtown between 5th and 8th Avenues, 29th to 41st Streets. Most of them are nonsdescript, with just…

HERE’S a Forgotten NY touchstone at #109 West 17th (west of 6th Avenue) I have come back to over and over since its location was pointed out to me by…

I am, or was, frequently on the block of East 18th between Broadway and Park Avenue South, just north of Union Square. Though I haven’t been in lately, I’ve been…

ACCORDING to a Facebook post by the Tuffet Wine Bar on Graham Avenue north of Grand in Williamsburg, realtor Jacob M. Aufrecht walked the planet from 12/12/1903-2/7/1961. (Thus, I’ve now…

HERE’S a golden oldie that may be as old as 1892 on Division Street just east of the Bowery at Chatham Square. El riders likely got a good look at…

A painted ad at #315 West 53rd Street between 8th and 9th Avenues has perplexed me since I first saw it when I worked in the area between June and…