I was meandering in Rockaway Park in December 2016 and, when outside Boardwalk Bagel and Delicatessen, found what appeared to be a pair of vintage ads. One showed a Coke bottle with the inscription “Trade Mark Registered December 25, 1923.” It turns out that in 1923, the patent for the renewal of the hourglass Coca-Cola bottle shape was up for the first time. The new mold design carried the patent date of December 25, 1923 (Christmas Day). Because of this, all bottles produced between 1923 and 1937 were known as Coca-Cola Christmas bottles. It’s possible that this ad was produced in that 14-year period, or this is a faithful reproduction.
Also seen is a worn ad for Bazooka bubble gum. Since the brand was introduced in 1947 the red and blue logo has not changed very much. In 1947, a piece of Bazooka bubble gum cost one cent and by the 1980s, it was a nickel. I am unaware how much an individual piece costs today. I’d say this ad goes back to the late 1980s or so.
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11/29/23