ATLANTIC AVENUE is one of the lengthiest streets in New York City, divided about equally between Brooklyn and Queens. It runs from the waterfront in Brooklyn Heights all the way…

AVENUE of the Finest runs for one block between Madison and Pearl Streets along Murray Bergtraum High School and a huge Verizon tower that has been described as NYC’s ugliest…

I have posted about Rex Cole before, but I’m fascinated with these signs, and I seem to find new ones several times per year. As I was hesitatingly scuttling up…

HERE’S a classic linoleum or vinyl sidewalk sign at #251 Nassau Avenue at Kingsland Avenue in eastern Greenpoint in one of my favorite color combinations, beige and green, with “Buckley’s”…

“In 1989, at the request of then-Mayor Ed Koch, formation of the 34th Street Partnership began, and in 1992 the Partnership was officially established as one of New York’s first…

ROGUE is a vintage clothing store on Stanton Street between the Bowery and Chrystie Street. I didn’t stop in, I don’t haunt these kind of places (previously I bought all…

FEW Brooklynites prefer to admit it but Brooklyn is indeed the western end of Long Island. Long Island University still acknowledges this, but the Long Island Historical Society long ago…

A program cooked up by the Department of Transportation in 2011 to alert the public that walking into traffic isn’t a smart move. It’s called “Curbside Haiku” and features twelve…

WHILE edging down Hudson Street In October 2021 I once again passed Golden Rule Liquors at #457 with its pair of neon sidewalk signs, one above the door, one suspended…

YOU can’t tell by the Forgotten New York website design in which red and white dominate, but in actuality, black and yellow is my favorite color combination even though I…

“I know what I am, I’m glad I’m a man, and so’s Lola,” Ray Davies of the Kinks once sang. It’s good to know what you are. I’m not a…

I was recently sent this image of a Fteley / Watson Avenues sign from the Soundview Bronx neighborhood. These navy and white signs were employed in Manhattan and the Bronx…