HAIR CARE, Kingsbridge Heights

While staggering aimlessly on West Kingsbridge Road one afternoon in October 2011, delirious from unseasonable heat, I encountered this redundant yet evocative half-handpainted sign just east of University Avenue. More recent Google Street Views have proved that the sign on the bottom, set in a Cooper knockoff font, ultimately won out but also showed the the place was shuttered at midday.

But man, what care went into handpainting that serifed sign. Just look at the C and those R’s. Points off for inconsistent treatment on the A’s.


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