One ShotsSigns DELI SIGN, Astoria by Kevin Walsh April 10, 2014 April 10, 2014 This magnificent deli awning sign from the mid-20th Century, Broadway and 48th Street, spotted on a ForgottenTour in 2010, has since been “modernized” and is not nearly so special. 4/10/14 AstoriaQueens 4 comments FacebookTwitterPinterestLinkedin previous post GRAY’S PAPAYA, Greenwich Village next post MANHATTAN BRIDGE, FNY Tour June 2008 4 comments Jeff B. April 10, 2014 - 11:57 pm I remember when this type of sign seemed to be everywhere in the 60’s. And the the Breyer’s, 7-Up and Pepsi versions too. I miss them. Even the 70’s Peter Max 7-Up logo replacement signs were fine since only the logos were replaced. The light up awning signs just don’t cut the mustard – now every store of every type looks alike. Reply andys April 11, 2014 - 4:24 pm I lived nearby until I was seven so I don’t remember it but how about a contrasting picture of the new sign/awning. Reply CMQuinn April 11, 2014 - 7:53 pm My grandparents lived in very nearby Woodside housing project when I was a child in the 1960’s, and the family always went to that delicatessen for their salads. To this day, I can’t think of macaroni salad without the pattern on their tiled floor popping into my head (I’m guessing I stared at my feet a lot as a seven year old). Bonus: right across the street (to the right in the photo), was the stop for the bus over to Queens Boulevard in Sunnyside (no idea if that still runs; last time I took it would have been 1975 or so). Reply Edward April 13, 2014 - 2:17 pm Is there a name for the type of font used in the detachable letters used on those signs? Reply Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.