by Kevin Walsh

A pair of these classic Coca-Cola signboards appear outside Michelle’s Restaurant at Bedford Avenue and Albemarle Road opposite the old Ebinger’s bakery complex. These signs may have been installed prior to 1969, since they don’t feature the distinctive swash, known as the “white wave” or “Dynamic Ribbon Device.”

As far as the script font in the logo goes, Coke settled on this design in the 1940s, but since the company’s very beginnings, “Spencerian script” has been used; this is just the latest version.

History of the Coca-Cola logo


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