The Coca-Cola script logo is virtually unchanged for over 110 years — there are variances in the stroke and swash widths in the lettering but that’s about it. When I started FNY in 1998 there were still a number of fading painted ads around town with the Coca-Cola logo, but over the years they’ve mostly been obliterated. This one on the west side of White Plains Road at about West 240th, visible from the el platform, survived quite a few decades but the neighborhood youth, with no great sense of history, have done their ineluctable work and today, only the “Co” is recognizable . Sic transit gloria, and it’s bad for your teeth anyway.
Photo: Gary Fonville
1/25/16
2 comments
My guess is that the Coca Cola never saw a reason to change their logo unlike Pepsi and other soda companies that have over their time of operation.
I believe that’s East 240th.