LOFTS FOR RENT, PENN STATION

HERE’S an ancient painted ad that has been there for many years and went unnoticed by me until was walking east on West 33rd Street and noticed it via an empty lot from a building teardown adjacent to St. Michael’s Church just west of 9th Avenue, near where the old Cheyenne Diner used to be. It’s way up there, near the top floor of a skyscraper, #440 9th Avenue at West 35th, a building that has Uncle Jack’s steakhouse on the ground floor. It reads…

LOFTS
STORES
FOR RENT
1000 to 20,000 SQ. FEET
Tel Penn 1478

According to the Indispensable One, Walter Grutchfield, another ad directly below it, now totally illegible, had this:

LEVINE BROS
WINDOW DISPLAY
SIGNS &
SHOW CARDS
PRINTED & LITHOGRAPHED
370 W. 35th ST.

Levine Bros. were located at 370 W. 35th St. from 1930 to 1934. So many ancient painted signs that have been there for multiple decades mark businesses that were in the location marked by the ad for only a couple of years!

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11/8/23