Charles H. Fletcher began selling his Castoria, a mild stomach remedy for children, in 1871, acquiring the patent from its inventor Dr. Samuel Pitcher. The medicine was heavily promoted on ads…
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Charles H. Fletcher began selling his Castoria, a mild stomach remedy for children, in 1871, acquiring the patent from its inventor Dr. Samuel Pitcher. The medicine was heavily promoted on ads…
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There must have been a time when the familiar script handwritten signature of Charles H. Fletcher stuck fear in the hearts of crumb crunchers everywhere. Fletcher began selling his Castoria, a mild…
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photo: Kyle DeMilo For aficionados of ancient painted signage, Fletcher’s Castoria ads have been a staple for decades: the mild children’s stomach remedy has been sold since 1871 and formerly…
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What is likely the best-preserved Fletcher’s Castoria advertisement remaining in NYC can be found on Archer Avenue just east of Sutphin Boulevard, in the shadow of the massive Long Island…
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Ads for this children’s stomach remedy can be found all over the five boroughs. Most date back to the Teens or Twenties. Charles H. Fletcher began selling his Castoria, a mild…
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I was digging around in my Facebook photo files and I came up with a cache of photos that were sent by US Naval academician David Silver back in 2012…
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Back in October I was roving Brooklyn, Queens and Manhattan quite a bit. In the year of Covid, I resumed roaming about, including riding the subways, at first fitfully in…
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The summer of 2020 has been among the hottest in years, rivaling the ones I recall in 1988 and 1999. Nevertheless I was itching for a Manhattan stroll, as I…
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I stalk neighborhoods with the camera, attempting to see old and decrepit things amid the new and shiny things. I began Forgotten New York when I was forty (there was…
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Some time ago I received a gift card for Greenlight Bookstore, an indie bookstore on Fulton Street in Fort Greene. I had forgotten about it for awhile even though it…
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ForgottenFan Marc A. Hermann chipped in on Twitter with a couple of venerable ads revealed by a teardown of an electronics store at East New York and Rockaway Avenues in…