Many of the streets in Williamsburg and northern Bedford-Stuyvesant are named for signers of the Declaration of Independence. Not every signer is represented, but most are. Ben Franklin, George Clymer, George Taylor, James Wilson, John Morton, and George Ross of Pennsylvania; Caesar Rodney of Delaware; William Hooper, George Hewes and John Penn of North Carolina; Edward Rutledge, Thomas Heyward Jr., Thomas Lynch Jr., and Arthur Middleton of South Carolina; George Walton of Georgia; Elbridge Gerry of Massachusetts; Josiah Bartlett, Matthew Thornton and William Whipple of New Hampshire; Stephen Hopkins and William Ellery of Rhode Island; Richard Stockton and John Hart of New Jersey; George Wythe, Richard Henry Lee (or Francis Lightfoot Lee), and Benjamin Harrison of Virginia… all have named streets in Williamsburg or Bedford-Stuyvesant named for them. John Adams, John Hancock, Francis Lewis, Thomas Jefferson, and Charles Carroll have named streets in other Brooklyn neighborhoods.
Some are missing: Rush Street (Benjamin Rush of Pennsylvania) was lost to urban renewal in the 1970s…Gwinnett Street (Button Gwinnett of Georgia) was absorbed by Lorimer Street in the 1800s; and then there’s McKean Street, named for Thomas McKean of Pennsylvania…
Of course, there never was a McKean Street. The street is actually named Keap Street; a long-ago administrator or mapmaker mistook a handwritten transcription as being “Thomas M. Keap”, and not being a student of history (to be fair, can you name more than five signers of the Declaration?) misnamed the street, which has never been renamed.
A pair of anomalies can be observed on Broadway where it intersects Keap Street. Here’s a (very) faded ad for Amarosa Scalp Rub; most of it is obliterated except for the “For Your Hair” tag at the bottom. The name makes me think of Omarosa, the queen bee contestant on Donald Trump’s The Apprentice.
Almost completely faded near the roofline is listed the advertising firm Disoway & Fisher. The firm was headed by an Arthur Berger but that’s the extent of my knowledge about the company.
Directly across Broadway is a remnant of old Williamsburg’s street numbering system, as Keap Street is here rendered as “Tenth Street.” North-south Williamsburg streets were originally numbered beginning at the East River: thus, Kent Avenue = 1st Street; Wythe = 2nd; Berry = 3rd; Bedford = 4th; Driggs = 5th; Roebling = 6th; Havemeyer = 7th; Marcy = 8th’ Rodney = 9th; Keap = 10th; Hooper = 11th; and Hewes = 12th. I can’t pinpoint the date in which the streets gained their current names but teh switch was made by 1890. Several buildings over a century old are still standing, and many still carry the old number names.