In April 2021 I was scuttling down Jackson Avenue in Long Island City and ducked onto Dutch Kills Street, which runs completely beneath a ramp connecting Thomason Avenue/Queens Boulevard with the Queensboro Bridge, when I noticed this painted ad of fairly recent vintage for Beardslee Transmission. I’m not really a car guy, failed a driving test eons ago and never returned to it, so I don’t know transmissions. I do know painted ads though. An internet search revealed that Beardslee is a Long Island City fixture, having been founded in 1951, and has since expanded to locations on Long Island in Mineola and Hauppage.
There must be some old guys in charge of the painted signs, as they use the original 2-letter phone exchange dating from the rotary phone era, ST4-4100. In LIC, ST stood for STillwell (never mind the most prominent Stillwell name in NYC is in Coney Island). The storefront on Jackson Avenue employs painted ads as well. I’m glad they do it, it’s a dying art.
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