FROM 2021 comes this image of the giant painted ad for men’s clothier Weber & Heilbroner at 6th Avenue and West 35th Street, directly across the street from the statue of Minerva, the bellringers, and Macy’s at Herald Square. It’s possible that the least-known corner Herald Square building is the Marbridge Building on the NE corner of Broadway and West 34th, which went up in 1909. Currently the ground floor hosts a Capitol One Bank Café. Yes, you can find out how much money you’ve lost and get lunch in the same space. A longime ground floor tenant was lingerie store Victoria’s Secret, but when I worked at Macy’s from 2000-2004 I could often be found there — when it was a branch of the British music retailer HMV, which had originated in 1921 and had branched out to NYC from its flagship on Oxford Street in London. The rise of MP3s and streaming put a severe dent in CD, cassette and LP retailing in the 2000s and 2010s. HMV went into receivership in 2018.
The sun is finally beginning to fade this painted ad for Weber & Heilbroner, which advertised on this exposed wall on the Marbridge Building facing West 35th Street at 6th Avenue. Frank Jump has the story of how he got a photo of the ad from a building that has now been torn down. And, here’s a look inside some Weber and Heilbroner locations. The clothier was defunct by the mid-1970s.
More on this stretch of 6th Avenue on this FNY page.
Check out the ForgottenBook, take a look at the gift shop. As always, “comment…as you see fit.” I earn a small payment when you click on any ad on the site.
11/21/25
5 comments
The Frank Jump bit is hilarious.
Absolutely! That’s a special kind of perseverance.
I believe the short old rainbow-colored tenement in the foreground that fronts on 6th Avenue is Cookies, a cannabis store. I was so disappointed that the cannabis chain Cookies opened in Harrison NJ a couple years ago and many thought it would be a, you know, retail bakery selling cookies. Also, don’t potheads get the munchies? So why not have a cannabis AND cookie store? Oh no, the stern regulators say.
Bought my wedding tux at Weber and Heilbroner in Midtown Manhattan. Was a summer wedding so I wanted my jacket color to complement my wife’s wedding gown. Weber and Heilbroner is long gone but wife and I are still together – and now grandparents of two teens.
Also worthy of mention: the corner building underneath this mural is an architectural holdout.
The artist behind its colorful mural is Okuda San Miguel.