In a super-rare occurrence, a Chelsea business has rid itself of a newer sign in favor of an older one that had been hidden for years. This laundromat at 9th Avenue and West 22nd had carried a newer version of this maroon and white sign for several years (see it on Google Street View) , but on a stroll in early August 2013, I found the older one had been mysteriously uncovered again!
It’s just glorious… plastic raised letters on a corrugated metal background …
…it’s all about the texture.
Undoubtedly something is up here, and the laundry is soon going out of business or has another sign ready to be installed over this one. But enjoy it while you can.
The color scheme is even a match for the maroon and white Landmarked District street signs.