HOTEL LONGACRE, Times Square Area

photo: Marc Landman

Here’s an ancient painted ad that’s been exposed for a few months on the north side of West 47th Street between 6th and 7th Avenues for the Hotel Longacre, showing the going rates for lodging from about a century ago. You could get a room for a buck, or with its own separate bathroom for $1.50, and lunch went for 40¢, dinner for 65¢. The building is still home to the Night Hotel.

A demolition next door has exposed the ad after quite a few years. Whether it stays in view depends on whether the new building covers it again.


Here’s a view of the hotel from about 1915 or 1920 from Digital Culture of Metropolitan New York.

I’m a little late to the party with this one, but Vanishing Jeremiah has the ‘deets’:

A little digging shows that the building that bears the sign was Hotel Longacre. Opened in 1904, it was a stag hotel. In its advertising, it boasted being “exclusively bachelor” and “absolutely fireproof,” with amenities like a library, billiard hall, and restaurant.

The hotel’s name is a clue to Times Square’s past. Before the Times Tower, now covered completely in ads, was built in 1904  as the New York Times’ then-headquarters, the confluence of 7th Avenue and Broadway was called Longacre Square and was the home base of NYC’s carriage and buggy trade — as was Longacre Square in London, England, from which NYC borrowed the name.


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One Response to HOTEL LONGACRE, Times Square Area

  1. Stephen sutherland says:

    Wow, thanks. I’ve been looking for the location of this hotel.

    I drove down to NYC in 1987 with some friends from Nova Scotia. We had only a few bucks. Stayed here four nights in June. Hot and dirty. Women and men only floors, $15 a night. Time Square was pretty seedy back then. No money for food but had enough for smokes – $1 a pack and I was smoking constantly as we were all amazed and freaked out. Made it out of there with borrowed money for gas (sorry Dad) with only a broken car antenna. No money for souvenirs so I picked up a Yellow Pages and a fallout shelter sign from the hotel. What an adventure for a closeted naive 19 year old.

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