Stenciled signs for the “chocolated laxative” appeared frequently on drugstore windows frequently in the early to mid-20th Century, and several more can be found concealed under newer awnings, or in full view again when they’re removed, as on this sign on Franklin Avenue near St. John’s Place.
Photo: Gary Fonville
8/9/14
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A great number of these signs in this area, as well as others, were either covered up or removed because of increasing pressure from many local residents who perceived them as code for purging them from the neighborhood.
The Ex-Lax headquarters building is on Atlantic Avenue in Brooklyn. It is now condos.