photo: Kyle DeMilo
For aficionados of ancient painted signage, Fletcher’s Castoria ads have been a staple for decades: the mild children’s stomach remedy has been sold since 1871 and formerly had myriad numbers of signs on buildings not only in NYC, but in cities countrywide. I’ve featured this one before, on Archer Avenue just east of Sutphin Boulevard, but not from this angle. Charles H. Fletcher’s flowery signature could be found on most of these ads. There’s an identical sign on the opposite side of the building.
I remember the taste and smell of that stuff. Ugh. My mother referred to it as a “physic” and would give it to us to move our bowels. UGH!!!!