I was tipped about this ancient sign at 49-10 Vernon Boulevard in the recent book by Bill Helmreich, The Queens Nobody Knows (sadly, Helmreich, who I met by serendipity on a tour in Fordham in 2018, passed away in 2020). The family of Italian immigrant Antonio Mona marks the spot at #69 Vernon Avenue, now 49-10 Vernon Boulevard, where Mona maintained his coal and ice business after immigrating from Italy in 1897. How long this sign has been here, I have no idea, but I never noticed it on previous trips down Vernon Boulevard, which have been often.
Notice the telephone exchange, HUnterpoint 0677. By 1940, the Monas were operating a clothes cleaning business at 49-10.
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