This ad for Norge Appliances, seen on Main Street north of Craig Avenue in Tottenville, probably dates to the 1950s and was likely illuminated at some point. (Norge is what Norwegians call their home country.) The brand has since passed through many hands.
The Norge refrigerator line was headed by a brilliant engineer named Howard Blood who dabbled in both technical and aesthetic aspects of refrigeration. Of some note, the early Norge refrigerators were among the first to offer “features” in addition to a cold box…
…The Norge company history is a sad tale of corporate mergers. Norge was bought by Magic Chef which in turn was absorbed by Maytag which is now a division of Samsung. Today, the Norge refrigerator is mainly remembered for Dan Aykroyd’s portrayal of a Norge repairman on Saturday Night Live all those years ago. [jitterbuzz]
Photo: Jean Kweskin-Siegel
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4/15/26