This vertical painted sign on Vandam Street between Hudson and Varick in SoHo, just about washed out by the sun now, is the last vestige of Masback Hardware, which existed…

photo: Rachel Dahill-fuchel Came across this just recently, on Marcy Avenue and Madison Street across from the old Boys’ High in Bed-Stuy. Has an ancient ad recently been uncovered?   Sadly,…

Amazingly this faded sign on Hewes Street between Broadway and South 5th Streets is pretty much unchanged since I first surveyed it in 1999. Apparently it’s a palimpsest, or one…

Simonson Funeral Home , facing south on Lefferts Boulevard at Jamaica Avenue. Simonson has become part of Fox Funeral Home and now operates at Metropolitan and Ascan Avenues in Forest…

A pair of color-coordinated “fading ads” on West 38th between 10th and 11th Avenues for Sheldon International Storage and J. Roth Trucking. These were likely done by the same signpainter…

I was stumbling around the Columbus Circle area after completing the Hell’s Kitchen Forgotten NY tour on Sunday, May 18th, 2014, when I spotted some semi-familiar words on an 8th…

Aged Army-Navy store ad palimpsest, South Main near East 6th (Gallery Row near Hotel Rosslyn), Los Angeles, CA. LA also has a collection of retro-style twin lamps. 5/5/14

Fletcher’s Castoria, the kids’ upset stomach remedy, was sold for much of the 20th Century and was heavily advertised with painted ads on what seemed to be every available brick…

What is likely the best-preserved Fletcher’s Castoria advertisement remaining in NYC can be found on Archer Avenue just east of Sutphin Boulevard, in the shadow of the massive Long Island…

Are painted ads on the sides of buildings coming back? Perhaps, but based on this one at Lexington Avenue and East 83rd Street, maybe some instruction on technique is necessary.…

This ad on the Brooklyn-Queens, Bushwick-Ridgewood border is in an oddball location, on the back end of a building that faces a parking lot on Irving Avenue between Halsey and…

Former MTA bus driver and current employee, Brooklyn’s Gary Fonville, has been a Forgotten NY correspondent almost from the very beginning, in 2000. Gary still gets around town quite a…