Here’s a look at what was a Babee-Tenda showroom at 84-14 Queens Boulevard, just west of Broadway, in Elmhurst in 1940. The company made a sort of high-tech high chair…

Charles H. Fletcher began selling his Castoria, a mild stomach remedy for children, in 1871, acquiring the patent from its inventor Dr. Samuel Pitcher. The medicine was heavily promoted on ads…

Staggering around Harlem on a recent Saturday, I gravitated to 3rd Avenue, which I hadn’t invaded recently. Mindful of the fact that 3rd Avenue had an elevated train rumbling over…

by GARY FONVILLEForgotten NY correspondent This may be the first of a kind for FNY.  Kevin Walsh and I have taken an untold number of pictures of signs that represented businesses that no…

Strolling down 9th Avenue after work during the summer, high above 9th Avenue and W. 44th I spotted a faded sign: “Scribner’s.” It’s atop a brick building at 311 W. 43rd Street that…

I worked at a very small design firm copy editing and proofreading financial PowerPoint slides from May through August 2019 at 1740 Broadway, the “MONY, MONY” building near Columbus Circle.…

Jason Antos recently snapped this photo of a near-pristine Coca-Cola ad at 23-08 Jackson Avenue near the #7 train overpass; the Court Square station is nearby. The ad is from…

Gre-Solvent soap, first produced in 1903, was the equivalent to Lava Soap (which in fact was a competitor since that brand launched in 1893). It was the soap used by…

For a couple of decades, the Jungle Cafe with its modern green and white facade occupied the corner of 996 Manhattan Avenue at Huron Street, with a clock perpetually stopped…

I am working in the Columbus Circle area for a few weeks, on Broadway and 56th. At lunch I get out and wander around a bit, marveling at the “supertall”…

Charles H. Fletcher began selling his Castoria, a mild stomach remedy for children, in 1871, acquiring the patent from its inventor Dr. Samuel Pitcher. The medicine was heavily promoted on ads…

March 2019 marks Forgotten New York’s 20th anniversary. To celebrate the occasion, I’ve re-scanned about 150 key images from the early days of FNY from 35MM prints. In the early…