I keep meaning to explore Newark, NJ more frequently since I have made only a few forays into NYC’s westerly neighbor; I have visited Jersey City, Hoboken and even Hackensack more frequently and even worked in Hoboken for a year. In November 2018 I rode Newark’s venerable light rail, formerly called the City Subway, for the first time in 20 years (I will have a FNY page on this sooner or later). Walking back to the PATH train at Penn Station (Newark also has one) I spotted this painted ad on for Coleman Business College on Academy Street between Washington and Halsey. Over the past 20 years, NYC has gradually eliminated its inventory of historic painted signs as every crook and nanny gets developed and gentrified, but there are still some very good examples of the genre in Newark.
This ad catches your eye immediately. The serifed lettering has a generous swash in a bygone style. It’s painted on 45 Academy, the building in which the school was located from 1890 until it went out of business around 1915, though the taller building on 17 Academy in back of it is also called the Academy Building. This is one of two similar painted signs for the Coleman school in the area; a second, even larger one can be seen around the corner, at Raymond Boulevard and Halsey.
The school itself was founded in 1862, but when Prof. Henry Coleman purchased it in 1882, it was renamed for him.
“The 14,000 square foot school included a typewriting department with over 100 typewriters, a commercial department, and a day school. It was notorious for its racist and discriminatory admissions policy.” [Jersey Digs]