The Coca-Cola script logo is virtually unchanged for over 110 years — there are variances in the stroke and swash widths in the lettering but that’s about it. When I…

“Oil heats best for less,” White Plains Road north of the Nereid Avenue el station up north in Wakefield. A similar ad commissioned by the same firm can also be…

In 2014 the last trace of the Albert Merrill School vanished as this ad on West 29th Street near 8th Avenue was painted over. The school promised training in computer…

The application of gold leaf on glass is becoming as lost an art as are painted ads on buildings. Nestled above #5 West 31st Street up until recently was an…

Every couple of years, when I’m in the neighborhood, I skulk around to a 5-story walkup apartment building at #287 West 147th Street between Adam Claton Powell and Frederick Douglass…

Usually, when an ancient ad starts fading that’s bad news because its legibility is ruined. But I’ve found a sign at 117 East 24th Street, a couple of blocks east…

A painted campaign ad for John Vliet Lindsay has been in view for a few years on Flatbush Avenue, visible as you are traveling south at the X-shaped intersection with…

While stumbling around Tribeca scouting the ForgottenTour that was held on October 4, 2015, I saw this painted ad at #77 Hudson Street just south of Harrison Street, and I…

51 East 42nd Street is an 18th Century Beaux Arts office tower at the NW corner of East 42nd Street and Vanderbilt Avenue that runs all the way north to…

photo: Kyle DeMilo For aficionados of ancient painted signage, Fletcher’s Castoria ads have been a staple for decades: the mild children’s stomach remedy has been sold since 1871 and formerly…

By GARY FONVILLE Forgotten NY correspondent   This well preserved ad on 233rd Street, near Paulding Ave in Wakefield, the Bronx that extols the virtues of oil heat proclaims a…

I can’t say why but this “faded ad” combo on East 16th Street just east of Union Square has really faded away in recent years. On the left is part…