"fletcher's castoria"

FLETCHER’S Castoria ads have been a staple in the Forgotten New York ancient painted ads category from the very beginning, back in 1999. They can be seen frequently in photographs…

Charles H. Fletcher began selling his Castoria, a mild stomach remedy for children, in 1871, acquiring the patent from its inventor Dr. Samuel Pitcher. The medicine was heavily promoted on ads…

Charles H. Fletcher began selling his Castoria, a mild stomach remedy for children, in 1871, acquiring the patent from its inventor Dr. Samuel Pitcher. The medicine was heavily promoted on ads…

There must have been a time when the familiar script handwritten signature of Charles H. Fletcher stuck fear in the hearts of crumb crunchers everywhere. Fletcher began selling his Castoria, a mild…

photo: Kyle DeMilo For aficionados of ancient painted signage, Fletcher’s Castoria ads have been a staple for decades: the mild children’s stomach remedy has been sold since 1871 and formerly…

What is likely the best-preserved Fletcher’s Castoria advertisement remaining in NYC can be found on Archer Avenue just east of Sutphin Boulevard, in the shadow of the massive Long Island…

Ads for this children’s stomach remedy can be found all over the five boroughs. Most date back to the Teens or Twenties. Charles H. Fletcher began selling his Castoria, a mild…

Fletcher’s Castoria, the kids’ upset stomach remedy, was sold for much of the 20th Century and was heavily advertised with painted ads on what seemed to be every available brick…

Continued from Part 1 5th Avenue in Brooklyn is merely one of a sequence of numbered avenues in western Brooklyn that run from 1st to 28th Avenues. While some like…

FOR reasons that will become apparent, I always had something of an affinity for Market Street, which sidles up to the Manhattan Bridge’s south side and runs for a few…

I was digging around in my Facebook photo files and I came up with a cache of photos that were sent by US Naval academician David Silver back in 2012…

The summer of 2020 has been among the hottest in years, rivaling the ones I recall in 1988 and 1999. Nevertheless I was itching for a Manhattan stroll, as I…