FORGOTTEN NEW YORK hasn’t been to the Bronx nearly as much as it should have been, and we’ll see if time can correct the error. Meanwhile, we’ll depend this week on…

photo: L. Sylvers Next to the building where Little Liberty used to raise her torch, during the spring some demolition work exposed a gigantic, brilliantly-colored 1900-1910-era ad for Hunter’s Baltimore Rye. Since…

Some more golden goodies from Brooklyn….     Photo: Gary Fonville Though Fulton Street in downtown Brooklyn has tried hard to homogenize and mall-ify itself over the last 20 years, a…

During a long summer I’ve been unable to visit as many Forgotten scenes as I’d like. To the rescue comes Forgotten Fan Gary Fonville, an MTA bus driver who gets to…

Follow me and I’ll take you to where the superannuated ads of Brooklyn still lurk. Need a room for a quickie? Well, you can’t get one at the Majestic Hotel and Fulton…

Tribeca, the Triangle Below Canal Street, was saved when Robert Moses’ plan to run the Cross-Manhattan Expressway over Broome Street was defeated. It saved a lot of ancient ads that call Tribeca home! New…

I’ve slowly come to the realization that Forgotten is woefully deficient as far as the Bronx, the only borough on the mainland, is concerned. And that’s ironic, since the Bronx, street…

It’s quite possible that, block for block, the streets above Central Park are the best hunting grounds of all if you’re looking for ancient advertising. Quite possibly that’s because there…

Bowling alleys. I thought bowling was enjoying a revival in the 80s and 90s, with electronic exploding scoreboards and spiffed-up bowling establishments that put the lie to the commonly held impression…

Midtown Manhattan between 5th and 7th Avenues and between about 14th Street and 42nd Street is home to hundreds of mural ads on the tall buildings that were built between 1915…

Just a bunch more superannuated ads you can find walking around Manhattan. Not only do some of them show off now-forgotten products, they play up the stark changes that have come…

Trudge from the Williamsburg to the Manhattan Bridges in search of aged ads, and sink a cold Pepsi when you’re done. My home borough, Brooklyn, has its own set of ancient…